Promoting a safer mobile world is – and always will be – one of Toyota’s top priorities. Through the development of innovative technologies, Toyota remains committed to ongoing safety improvements – a commitment that is recognized with accolades like multiple IIHS Awards.
In pursuit of a safe driving environment, Toyota takes an integrated approach that brings together distinct areas of driving.
Take the guesswork out of backing in and backing up, thanks to a number of technologies that increase your field of vision. We’ve developed Backup Cameras with Guidelines for backing into parking spaces, a Rear Cross Traffic Alert system that warns of approaching vehicles when backing up, and Intelligent Parking Assist that can park a vehicle virtually unassisted.
Active safety technologies are designed to help when the unexpected happens. Blind Spot Monitor and Lane Keep Assist issue alerts to warn you of hidden danger. Traction Control helps you safely traverse wet, icy, loose or uneven surfaces. Vehicle Stability Control helps prevent wheel slip by reducing engine power and applying necessary brake force automatically. Anti-lock Brakes prevent wheel lock during a sudden stop by applying “pulsing” brake pressure. Electronic Brakeforce Distribution enhances stability while braking, while Brake Assist detects sudden braking and adds full pressure to prevent a collision. Some technologies, like Vehicle Dynamics Integrated Management, are so advanced that they can anticipate your intentions and then automatically activate a variety of safety systems to ensure the highest possible level of vehicle control and stability.
Sometimes accidents are unavoidable, but we've developed technologies that can predict the likelihood of a collision, take steps to reduce damage and injury, and in some situations, help avoid an accident altogether. Pre-Collision System warns when an obstacle is detected by radar, then automatically apply brakes to reduce the severity of impact and tighten seatbelts to help protect occupants.
From airbags to seatbelts to impact-absorbing body structures that channel impact energy away from the cabin, Toyota vehicles are loaded with passive safety measures. We’ve even specially designed our headrests and driver and front passenger seats to help reduce impact effects such as whiplash.
We're continually investing in research and development to find new ways to raise our quality, working to help keep you safe. That means leading the way when it comes to packaging safety features on our vehicles – so when you get behind the wheel, you can focus on the journey ahead and the simple joy of driving.
Toyota believes that no matter the destination, everyone deserves to arrive safely. Toyota Safety Sense (TSS) offers an advanced suite of safety features standard on virtually all models by Autumn 2017.
TSS is available in two packages.
First introduced in 2011, our Star Safety SystemTM features six accident avoidance safety technologies to enhance your vehicle's stability, braking and traction.
Electronic Brakeforce Distribution
Smart Stop Technology
Vehicle Stability Control
Anti-Lock Brake System
Toyota vehicles are built with legendary quality, durability, and reliability. Not only does this mean years of driving enjoyment, it also extends to your safety behind the wheel.
Toyota crashes more than 600 vehicles a year – for safety purposes. We’ve developed a set of comprehensive crash tests with a number of sensors at the prototype phase, and with each collision, we examine the effects and make improvements to the design. Repeating the process over and over, we are constantly creating and then analyzing possible collision scenarios.
Take our airbags, for example. Not only do electronic connections for the airbag system have gold-plated terminals, making them immune to corrosion, every single airbag that comes out of a Toyota plant is inspected three separate times on the production line before being connected.
Our commitment to safety goes beyond the vehicles we build. Toyota partners with a number of community groups and organizations engaged in road safety research, taking part in the development of safe driving programs, in collaborative new safety technologies, and in hands-on driver education.
Canada's world-renowned TIRF aims to better understand the causes of traffic injuries and develop mitigating programs and policies. Since 2002, Toyota has partnered with TIRF to conduct studies and develop educational resources for young drivers — and help all Canadians better understand today's complex safety technologies.
kartSTART is a unique hands-on education program that uses go-karts to introduce young drivers to the demands and dynamics of life behind the wheel. And, using exclusively Toyota vehicles, kartSTART also introduces older drivers to the latest vehicle safety technologies, helping them get the most out of our Star Safety SystemTM.
In 2011, Toyota launched the CSRC to serve as a catalyst for the advancement of auto safety in North America. Partnering with universities, hospitals, institutions and agencies on different projects, the CSRC shares the results of its research so that the entire industry — and ultimately drivers everywhere — can benefit.